Mubasher: Walt Disney CEO Robert Iger played down the quest of cable television and internet giant Comcast Corporation to acquire Twenty-First Century Fox Inc's assets, voicing his confidence about his bid.

I'm "confident the assets we're in the process of acquiring" will suit Disney once we get approval for the deal, Iger told Wall Street analysts in a phone call.

The buyers of Fox’s assets will gain a significant advantage in the US media sector in view of shifting consumer habits and the need for taking measures to face direct-to-consumer rivals such as Netflix Inc, according to MarketWatch.

To this end, the US media conglomerate is seeking to take over film and TV assets from Twenty-First Century Fox Inc.

In December, Disney, the world's biggest entertainment company, clinched $52.4 billion all-stock deal with Rupert Murdoch's Fox to buy its assets, expecting to close the deal in 2018.

However, Comcast Corp is at pains to make an all-cash hostile offer for Fox's media assets. The US cable operator is in talks with investment banks to obtain as much as $60 billion in facilities to surpass Disney’s bid, sources close to the matter told MarketWatch.

Due to regulatory hurdles, Fox had rejected an offer from Comcast that was 16% higher from the one presented by Disney.

Comcast CEO Brian Roberts is planning to proceed with the bid if a federal judge allows AT&T’s planned $85 billion takeover of Time Warner Inc to proceed, the sources said.

They noted that even if a bid race kicks off between Comcast and Disney for Fox’s media assets, the latter would need to increase its offer or present a mix of cash and stock.