Dubai – Mubasher: Noon on Thursday uncovered the launch of two entities in China, one on the mainland and the other in Hong Kong.

The new partnerships will kick off noon’s Asia operations, the company founded by Mohamed Alabbar said.

“China’s booming e-commerce market has one of the most active marketplaces in the world. noon is fully embracing the opportunity to work closely with leading Chinese manufacturers to bring a high quality, value-driven assortment to the region,” commented noon founder Mohamed Alabbar.

noon, which currently operates in the UAE and Saudi Arabia, comprises an assortment of reputable investors include Emaar Properties chairman Mohamed Alabbar, who founded the firm, and the Saudi Public Investment Fund (PIF).

Alabbar further revealed that through its China deals, noon was planning to partner with “top brand owners and marketplace platforms” so as to offer a wider assortment of products to its customers in the Middle East.

Noon is currently working on expanding its logistics capabilities in China and the region in order to guarantee efficient delivery of Chinese brands to Middle East customers.

It also aims to build a “trusted network of high-quality Chinese brand owners with unique offerings, to bring the best range of products to customers in the Middle East,” it said in a statement.