Mubasher: PepsiCo has revealed plans to boost its snack market share in the UK and develop its exports through a potential acquisition.

The international food and drink company, which already owns Leicester-based Walkers Crisps and American firm Doritos, will launch a bid to acquire Lincolnshire crisp company, after receiving the approval of the Competition and Markets Authority, the BBC reported.

“We've developed innovative products to suit evolving tastes while establishing a strong foothold in the market,” James McKinney, Pipers’ managing director, said.

As for the crisp market, the UK ranks the first among Europe with GBP 1.46 billion ($1.92 billion), followed by Germany and France with GBP 760 million and GBP 550 million, respectively.

Founded in 2004, Pipers is now selling its products to 37 countries across the world.

In 2017, PepsiCo was named one of the 50 fastest-growing food and drink businesses in the UK