Mubasher: Netflix raised prices for all of its subscription plans by 13% to 18%, its largest hike since launching its streaming service 12 years ago.

The streaming service’s most popular HD standard plan will increase to $13 per month, from $11, allowing users to stream from two screens at the same time, while its premium plan would cost $16, up from $14.

Moreover, the cheapest basic plan, which offers single stream in standard definition, will be raised from $8 to $9 per month.

The new rates will take effect immediately for new subscribers, and will be applied to existing customers in the next few months, The Wall Street Journal (WSJ) reported, citing a source familiar with the plans.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” a Netflix spokesperson said.