By: Fahd Omran
Cairo – Mubasher: Jordan-based Fine Hygienic Holding does not intend to be listed on any stock market in the meantime, the company’s MENA regional marketing director said.
The group operates in five Arab states; namely Jordan, Egypt, the UAE, Saudi Arabia, and Morocco, Rawan Emeish told Mubasher in an interview.
In October, Emeish told Mubasher that the group, managing 11 plants across the five states, was considering moving some of its factories to Egypt to be an export base for different countries.
Egypt, which acquires around 25% of the group’s total investments, has been set as a base for exporting ‘Fine Duetto’, Emeish said, pointing out that the group exports its product to 30 countries across the US, Europe, Asia, Africa, and the GCC.
Fine Hygienic Holding’s investments in Egypt have been estimated at EGP 1.25 billion at the end of 2018 through four factories.
Egypt’s unique geographical location, as well as its trade agreements with several countries across the world, have propelled the group to make it an export hub for their products, Emeish noted.
It is worth noting that the group has recorded around EGP 2 billion in sales at the end of 2017.
As for the Jordanian market, the MENA marketing director said that Fine dominates 50% of the tissues market in the kingdom, covering around 33% and 66% of the baby and adult diapers market, respectively.
Moreover, Fine Holding covers 25% of the Saudi market needs of tissues and around 33% of the diapers business, she said.
In the UAE, the group covers 15% of the tissues market and about 33% of the adults’ diapers business at the end of February, Emeish indicated.
Translated by: Mai Ezz El-Din