Dubai – Mubasher: Emirates NBD on Monday announced the launch of ‘Better Together’, a new platform that will enable customers to co-drive innovation at the bank.

Better Together is part of Emirates NBD’s ongoing customer service development programme, aiming at providing solutions that will help customers carry out their financial aspirations, according to a press release.

The bank’s new platform will bring together a group of customers from different fields to actively participate in co-creation and beta testing of new innovations, the Dubai-based lender highlighted.

Under this initiative, the panel of customers will perform mystery shopping of the bank’s offerings to help improving user experience and customer satisfaction, the bank added.

Selected customers will work alongside Emirates NBD before rolling out the programme to the public in order to co-create and design new products and services.

The panel will also help the bank with conducting mystery shopping across at its branches and digital channels and provide in-depth feedback on their experience, the release indicated.

Suvo Sarkar, senior executive vice president and head – Retail Banking and Wealth Management at Emirates NBD, commented: “Our Better Together platform is the region’s first such initiative in the banking industry and builds on our core values of customer-centricity and innovation to make banking simpler, easier and more intuitive.

“By ensuring customer needs, ideas and feedback remain at the centre of our innovation process, we aim to not only enhance our banking solutions but also further improve customer journeys and user experiences,” he added.

Emirates NBD is well-known for offering excellent and customer-oriented service excellence as it has been awarded for Business Change and Transformation, Best CX Strategy, Customer Complaints and Customer Experience Team at the Gulf Customer Experience Awards earlier this year.