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DirectFN, Saudi Fransi Capital to Launch Next Generation Trading Platform

DirectFN, Saudi Fransi Capital to Launch Next Generation Trading Platform

Saudi Fransi Capital getting one step closure with DirectFN front-to-back NTP latest technology

 

Riyadh, 09-06-2019 — Today at the Agreement Signing Event, Saudi Fransi Capital announced commencement of launching current-era optimized Brokerage Management System as front-to-back latest financial technology from DirectFN. Focusing to introduce highly innovative new era of digital-services with standout client-experiences (CX) across the newest online/mobile channels across the organization with the new platform deployment.

The agreement was signed by Mr. Waleed Fatani, Chief Executive Officer of Saudi Fransi Capital and Dr. Walid Al-Ballaa, Managing Director of DirectFN Ltd.

Mr. Waleed Fatani, CEO of Saudi Fransi Capital said, “We are constantly developing our platform in order to enrich clients’ overall experience. These digital enhancements will ease access to capital markets and service the client from multiple access points at all times. We have selected DirectFN as a trusted partner for this project with a holistic-focus, targeting new levels of excellence.”

Dr. Walid Al-Balla, Managing Director of DirectFN welcomed the growing partnership with Saudi Fransi Capital, calling it a “mutually valued-asset”. “DirectFN with innovation as foundation and value creation as on-going passion: feels equally excited to bringing the latest and most relevant front-to-back Next Generation Trading Platform (NTP) with customer-desired experiences building platform and other high-value components to establish a comprehensive brokerage platform for Saudi Fransi Capital”.

Saudi Fransi Capital is one of the largest brokers in the Saudi Stock Exchange (Tadawul) licensed by the Capital Market Authority and a leading financial services provider offering investment banking, asset management, debt and equity research, institutional sales and trading, and local and international securities brokerage.

DirectFN Ltd. has over 20 years of expertise in the financial services industry. DirectFN provides finTECH (BMS: Brokerage Management System, AMS: Asset Management System, CRM: Client Relationship Management System, CMS: Custody Management System and AML: Anti-Money Laundry System) together with its pioneered finCON (real-time multi-channel, price dissemination and Content).