Riyadh – Mubasher: PepsiCo launched a dedicated platform “Tamakani” in an effort to support and inspire generations of women in Saudi Arabia.

The newly launched platform will help in creating opportunities and guidance for women, providing support to realise aspirations, scale up innovative initiatives, and mentor Saudi women to accomplish their full potential, the global food and beverage company said in a statement.

PepsiCo partnered with Eggdancer Productions, the first production company in Saudi Arabia owned and managed by Saudi women, for a red-carpet screening of ‘RISE – The Journey of Women in Saudi Arabia’ at VOX Cinemas in Jeddah.

“Empowering women and providing them with opportunities to thrive is a core component of PepsiCo’s Winning with Purpose strategy. With the launch of Tamakani, we further our commitment to provide equal opportunities for empowerment and enablement for every member of the society to realise their full potential in the workforce and in society. By doing so, they contribute to the efforts made to support the ambitions of Saudi Vision 2030 and realising the core pillars of the Kingdom’s vision to achieve a thriving economy,” Tamer Mosalam, GCC-Levant Foods vice president and Business Unit general manager at PepsiCo, said.

Tamakani will focus on a number of key areas including women in the workforce that will shed light on work-life balance, career growth, overcoming challenges.

It will also shed the light on female empowerment to support and mentor a younger generation of Saudi women to push boundaries and women of the future which will highlight women with influence that are shaping the future of the kingdom.

Moreover, the initiative will focus on engaging men as advocates who support women as co-workers and family members.

Saudi Arabia  has several female influencers such as Muna AbuSulayman, Thuraya Obaid, Raha Moharrak, Dr. Fatima Nassief, Dr. Suad Juffali, Khairyah Abu Laban, Bayan Zahran, Somayya Jabarti, Dr. Samira Islam, and Dr. Lama Al-Sulaiman among others.