Mubasher: Enterprise software giant Infor on Wednesday announced that it would offer this summer an application that will help better pricing decision for hoteliers, according to the company’s statement.

Infor’s new hospitality price optimiser (HPO), a comprehensive, built-for-the-cloud solution, approaches the pricing process from the customer’s perspective, in which a hotel booking is made through viewing and comparing between sources.

“The Infor team identified a gap in the marketplace for a data-driven pricing tool of this caliber, so we leveraged our extensive knowledge in revenue management and hospitality to create Infor HPO,” Middle East and Africa the company’s general manager Jonathan Wood said.

Infor’s HPO will provide a strategic price and distribution channel, helping hotel managers in making better and quicker decisions, and boost margins.

Moreover, the new software is featured with simulators to project the impact on demand and expected revenue resulting from a price change on certain day.

HPO also uses competitor rates to establish whether a hotel is leading the market, and accordingly, includes competitor prices in its final price recommendation.