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Peugeot's GCC sales growth outpaces 62% in 10M

Peugeot's GCC sales growth outpaces 62% in 10M
The Peugeot 508

Mubasher: Peugeot has maintained its leading position across the GCC after seeing 62% year-on-year (YoY) higher sales over the first ten months of 2019.

The French vehicle carmaker's sales in Saudi Arabia have surged by 65% over the ten-month period, compared to the UAE in which Peugeot sold 43% more vehicles when compares to the same months in 2018, said a press release on Monday.

In Kuwait, the French brand saw higher sales by 7% annually, while gaining momentum in Oman despite having been relaunched at the end of 2018.

Motorists across the GCC are enjoying Peugeot’s range of stylish and innovative cars, with the award-winning flagship SUV, the 3008, topping the list, followed by the 7-seat SUV, the 5008 as well as the premium saloon, the 508, which was recently launched.

The elegant Traveller ‘Combispace’ was launched in October, containing room for up to nine occupants at a time, with the firm’s range of robust Light Commercial Vehicles (LCVs) getting popular. Peugeot’s Boxer and Partner models have accounted for around 20% each from over half of all Peugeot LCV sales.

In this regard, the managing director at Groupe PSA GCC, Rakesh Nair, remarked, “Despite the challenging market conditions, the brand’s resurgence in the region continues apace, as more and more customers discover the many benefits of owning a Peugeot."

Nair highlighted, "We aim to finish 2019 at close to double the number of vehicles sold when compared to 2018. It is an ambitious target, but we are confident that the brand is perfectly positioned to continue to go from strength to strength.”

Groupe PSA looks forward to becoming a global manufacturer, with its edge of efficiency and a benchmark supplier of mobility services.