Cairo – Mubasher: Fine Hygienic Holding, one of the world’s leading manufacturers of hygienic tissues and baby diapers products, announced its intention to inject $35 million (EGP 560 million) new investments in the Egyptian market in 2020.

The investment environment in the Egyptian market has witnessed a great momentum during the recent period, especially because of the economic reform programme, the CEO James Michael Lafferty said during a recent press conference.

Fine Hygienic, will inject the new investment in Egypt to modernise equipment for research and development purposes and implement its marketing strategies, Lafferty remarked.

“The Egyptian market is one of our important strategic markets. Egypt tops the list of 75 countries in which we serve [our business] and work, alongside Saudi Arabia and Jordan,” stated Lafferty.

He added that 25% of the company’s production in Egypt is exported to European markets and the Common Market for Eastern and Southern Africa (COMESA).