Mubasher: The retail software leading company Linx announced the acquisition of Neemo, one of the top customised delivery solutions providers, to offer an omnichannel experience to customers, Businesswire reported.   

Linx will pay an overall value of 17.6 million Brazilian Real (BRL) in cash for the acquisition, in addition to an amount up to BRL 4.8 million between 2021 and 2023 upon achievement of financial and operational goals. 

Through the omnichannel experience, restaurants and consumers will be able to pick-up orders at the store and place them at the table using a QR Code. The new edge further offers messaging services, including Facebook Messenger.

The acquisition, moreover, reinforces Linx’s cross-selling strategy and adds to its wide portfolio of products, services, and solutions.

In this regard, CEO of Linx, Alberto Menache, said, “We work to meet the needs of retailers, from the micro-entrepreneur to the owner of a chain of stores. And, this purchase allows us to offer our own delivery management solution with products related to aggregate financial services. In this way, we expand the performance of our fintech Linx Pay Hub and reinforce the Food Services vertical.”