Riyadh – Mubasher: Mobily has entered into a digital transformation partnership with SAP to energize the automation of its sales force.

The move is in line with Mobily’s digital transformation strategy to enhance competitiveness and optimization.

Under the partnership, the Saudi telecom firm will deploy the Sales Cloud, part of SAP C/4HANA customer experience suite, with five industry-leading cloud solution portfolios, according to a company statement.

“As Mobily grows, our digital transformation strategy calls for creating superior value for our B2B and B2C customers to foster digital business innovation to support Saudi Vision 2030,” Salman Al Badran, CEO of Mobily, said.

“Thanks to our partnership with SAP, we can understand and respond to our customers in real-time, further supporting our journey of being a progressive, passionate, and caring company,” the CEO added.

Mobily will run these solutions on SAP’s cloud data centre in Saudi Arabia, with the project implemented by channel partner ITelligence.

NTT DATA is leveraging the expertise of its group company, ITelligence, which has over 30 years in digital transformation journeys, believing this project could serve as an inspiration in shaping the vision of the telecom industry, the statement indicated.

Meanwhile, Ahmed Al Faifi, Senior Vice President and Managing Director of SAP Middle East North, noted that the “project will showcase how Saudi Arabia’s Intelligent Enterprises can enhance overall customers’ engagement and services by combining customer experience data, x-data, with operational data, o-data, to listen, understand, and act on customer experiences.”

“Running on SAP’s Saudi Arabia cloud data centre will enable Mobily to further scale up and drive customer-centric innovations and support seamless end-to-end customer journeys,” Al Faifi further remarked.