Riyadh - Mubasher: Bee’ah has commenced operations in Saudi Arabia after securing a contract to service the holy city of Al Madinah Al Munawarrah.

The Middle East’s award-winning sustainability pioneer marked the milestone with a launch ceremony showcasing its superior fleet and advanced equipment that will be deployed in Madinah, according to a press release on Tuesday.

Contracted by Madinah Regional Municipality, Bee’ah will provide solid waste collection and transport services along with disinfection and sanitisation of 40,685 waste bins. Bee’ah’s began operations this month, utilising over 3,000 workers and 488 pieces of heavy equipment, and a fleet of vehicles.

Moreover, Bee’ah will conduct training sessions, workshops, and awareness campaigns for the public to encourage community recycling efforts.

It is also deploying its end-to-end waste management solutions in the kingdom based on the twin pillars of sustainability and digitalisation, aiming to help transform Madinah into a sustainable city of the future.

“It is an immense honour to be selected as the waste management partner for Al-Madinah Al-Munawarrah and help Madinah Regional Municipality achieve its zero-waste targets through world-class operations and best practices," said Group Chairman at Bee’ah, Salim Bin Mohammed Al Owais.  

Bee’ah’s efforts in integrated waste management and zero-waste solutions complement Saudi Arabia’s Vision 2030 goals for sustainable development, which includes raising recycling rates to 85%.