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Saudi Research and Marketing launches TV channel

Saudi Research and Marketing launches TV channel
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Riyadh – Mubasher: Saudi Research and Marketing Group (SRMG) has launched Asharq News, a multiplatform Arabic-language news service that will provide around the clock coverage across the Arab world and beyond with a focus on regional and global economic affairs.

Combining best-in-class television reportage and the most advanced digital innovations, Asharq News aims to present technology-enabled content in multiple formats and leverage state-of-the-art tech in its delivery, according to a press release on Wednesday.

An exclusive content agreement between the Saudi group and Bloomberg Media will power Asharq Business with Bloomberg, a key component of the channel that draws on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.  

Over time, the services will expand to include an Arabic edition of Bloomberg BusinessWeek magazine.

“Today’s launch of Asharq News marks a new and exciting phase for the Arab media landscape. We are witnessing an unprecedented pace of change worldwide and keeping up to date with this change means recognising the power of information and forging partnerships to harness that power,” said CEO of SRMG, Jumana Al-Rashed.

Meanwhile, CEO of Bloomberg Media Group, Justin B. Smith, remarked: “The Middle East is home to many dynamic economies and business communities. Collaborating on Asharq Business with Bloomberg will allow us to deliver the best of Bloomberg’s insights and analysis to a new audience of business decision-makers across the Arab world.”

Asharq News will offer its artificial intelligence (AI)-powered digital services via two websites; the first is dedicated to business news in cooperation with Bloomberg Media, while the second features general news and in-depth analysis.

Headquartered in Riyadh, Asharq News has central offices at the Dubai International Financial Centre (DIFC) in the UAE and Washington in the US, and key hubs and studios in Cairo and Abu Dhabi.