Abu Dhabi – Mubasher: Emirates Telecommunications Group (Etisalat) has launched e& as its new brand identity, as part of the group's objective to become a global technology and investment conglomerate, the Emirates News Agency (WAM) reported.

The new brand was introduced by the Deputy Prime Minister and Minister of Presidential Affairs, Sheikh Mansour bin Zayed Al Nahyan.

e& seeks to deploy various innovative technologies in cybersecurity, cloud, Internet of Things (IoT), and Artificial Intelligence (AI) to improve customer experiences across all segments and promote growth by establishing a resilient business model.

In the meantime, the group will expand into new geographic markets, while offering businesses in the 16 markets, and enter into new acquisitions and mergers.

The Chairman of e&, Jassem Mohamed Bu Ataba Alzaabi, said: "We are now ready to be the future-focussed nexus that will drive more positive change for our customers and shareholders through our robust expertise."

Meanwhile, the Group CEO of e&, Hatem Dowidar, commented: "Our robust transformation plans will focus on running our business operations more efficiently, diversifying our revenue streams as well as helping our enterprise customers achieve their digital transformation goals adeptly."