Dubai – Mubasher: Mastercard and Ajman Bank announced launching the world-first Touch Card, an accessible payment card that will enable blind and partially sighted people to easily facilitate payments and distinguish between their cards.

The new card introduced a system of notches on one of its sides to help consumers use the right card, the right way, according to a press release on Thursday.

Designed to expand access to the digital economy, the new initiative strengthens the two companies’ commitment to inclusion.

CEO of Ajman Bank, Mohamed Amiri, said: “We are delighted to partner with Mastercard to be the first movers to help drive this innovative solution that will help us to respond to everyone’s needs. For visually impaired customers, selecting the right card can very often be a challenging experience. Touch Card allows consumers to quickly distinguish which card they are using through the three distinct notches.”

Undersecretary of the Ministry of Community Development, Moza Al Akraf Al Suwaidi, commented: “Accessibility is a human right and this latest initiative by Mastercard will open new possibilities for the inclusion of individuals with visual impairment into the digital economy. Ajman Bank’s collaboration with Mastercard will make daily life easier for a lot of people.”

The Ajman Bank Touch Card further offers benefits to suit each cardholder’s unique needs. This includes cashback benefits of up to 10% that can be selected from across four categories namely; fuel, online spend, groceries, and school fees.

“It is our firm belief that no one should be left behind in our quest for a digital future. Thanks to the power of innovation, we are driving financial inclusion and access to digital services by connecting everyone to the digital economy,” concluded Division President, Middle East and North Africa, Mastercard, Khalid Elgibali.