Cairo – Mubasher: DM Development signed a memorandum of understanding (MoU) with the German integrated property management provider, Apleona, to establish the first therapeutic and recreational destination in Egypt and the Middle East. 

Founded with a total investment of EGP 300 million, the new destination will be situated in the retail area in The Groove Sokhna Resort, marking one-of-a-kind cooperation that will promote medical and recreational tourism in Ain al- Sokhna region, according to a recent press release.

Through this partnership, DM Development seeks to drive Egypt’s economic growth and attract a new category of holidaymakers seeking recreational tourism.

The choice of Apleona to cooperate on the new premises came as a continuation of their leadership in commercial and tourism facilities in a couple of countries, including Weißes Schloss in Switzerland, Royal Women`s Hospital in Australia, Rathaus Galerie Essen in Germany, and Metropol SC in Turkey.

“The partnership will result in a prodigious leap in the property management field, especially that Apleona relies on a highly- efficient and experienced team, which will make The Groove’s therapeutic and recreational hub on top of the inbound and outbound tourist destinations,” said Ahmed Abd El-Hamid, Managing Director of DM Development.

He added: “The project targets attracting around 29,000 tourists annually, in addition to providing over 1,000 job opportunities in tourism and services.”

Meanwhile, Mohamed Delawer, CEO of Apleona Egypt, noted: “We look forward to providing new services in cooperation with DM Development, creating a new luxurious style for all The Groove visitors. We will also provide their daily requirements according to the latest innovative methods.”