Cairo – Mubasher: MENA’s leading financial technology (FinTech) platform Valu announced a strategic rebranding in line with its growth plans to make a transformation in the fintech industry.

This rebranding backs the company’s strategy to serve a wider range of clients across various sectors, according to a press release.

Since its inception as a buy-now, pay-later (BNPL) platform in the MENA region, Valu evolved to become a universal financial technology firm that aims to provide clients with a comprehensive range of financial solutions.

Meanwhile, Valu refreshed its logo, application, and entire visual identity to represent the company in a more modern and dynamic way.

Walid Hassouna, CEO of Valu, said: “Valu today is no longer a consumer finance company; we now offer an instant cash redemption program, savings solutions, investment products, [business-to-business] B2B services platform, and more.”

“As such, it was about time for Valu to undergo a brand restructuring to reflect the breadth and depth of its brand portfolio as well as its current position as a universal financial technology powerhouse,” Hassouna noted.

He indicated: “The rebranding further encompasses an intensified effort to foster strategic partnerships and collaborations with industry leaders, global brands, and market innovators to accelerate the development and deployment of ground-breaking solutions that will shape the future of the fintech industry.”