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nybl, Basserah merge to boost AI industry worldwide

nybl, Basserah merge to boost AI industry worldwide
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Riyadh – Mubasher: AI-based nybl and Basserah, a specialist in the data and robotic-process automation domains, have merged to enhance the acceleration of the companies’ regional and global growth.

The two parties will join forces to create a vertically integrated data-AI pipeline, according to a press release.

Under the merger, nybl will not change its brand while integrating Basserah’s people, products, systems, intellectual property, and expertise within the nybl operation.

Noor Alnahhas, Co-Founder and CEO of nybl, said: “We expect the merger to strongly enhance the nybl offering, strengthen the region’s economy and technological capacity, and position us for positive global growth.”

Abdulaziz Almalki, previous CEO of Basserah and newly appointed Chief Revenue Officer at nybl, commented: “This positions us to offer unparalleled end-to-end solutions to our clients – from data gathering, management, governance, and analysis to artificial intelligence.”

Mohammed Al Khushail, Chairman of nybl, noted: “Aligned with Saudi Crown Prince and Prime Minister Mohammed bin Salman’s, Saudi Vision 2030, this merger not only supports our mutual growth, but fosters regional digital capacity, infrastructure, and competitiveness.

“We have made it our mission to shape the future of regional digital economies and create great value for our people. The result is a proud Saudi company, deeply committed to the advancement of the region and playing an outsized role on the world stage,” Al Khushail highlighted.