Cairo – Mubasher: PayTabs Egypt has entered into a strategic partnership with Souhoola, a leading buy now, pay later (BNPL) platform in Egypt, to develop its payment solutions portfolio.

The collaboration aims to provide PayTabs Egypt merchants with a new BNPL payment method to widen the range of payment options offered online, according to a press release.

PayTabs Egypt seeks to meet the increasing demand and deliver more convenient payment choices by deploying Souhoola's BNPL solution for customers on e-commerce merchants’ payment pages.

This will secure a seamless and flexible shopping experience for the customers in addition to offering e-businesses access to payment to a wider customer base.

Karim Eyada, PayTabs Egypt’s General Manager, said: “By integrating Souhoola's BNPL solution, we are not only addressing the buying habits and lifestyle choices of consumers but also providing our merchants with a competitive edge.”

“This partnership aligns with our vision of fostering financial inclusion and supporting the growth of big commerce in Egypt,” Eyada added.

Ahmed Al-Shanawany, CEO of Souhoola, commented: “Together with PayTabs Egypt, we look forward to contributing to a seamless and enjoyable shopping experience for all.”

This partnership aligns with several strategic collaborations forged by PayTabs Egypt with leading local and regional brands, such as Paymes and mnGm.

In December 2023, PayTabs Egypt and mnGm joined forces to launch card acceptance for gold purchases online.