Riyadh – Mubasher: Korea Tourism Organization (KTO) has inaugurated a representative office in Riyadh to expand its presence in the Middle East and the GCC, according to a press release.

The inauguration anchors South Korea's efforts to expand its operations into the Saudi market following the annual tourism performance with international tourists.

Furthermore, the new office will educate travel agents on the destination and bolster the inclusion of South Korea in the Kingdom’s tour operators' portfolios.

AVIAREPS and KTO plan to contribute to the growth of international arrivals from Saudi Arabia and the Gulf countries.

They aim to increase the visitor numbers from the Kingdom and the wider region, fostering spending and extending stays.

Ju, Lee, Executive Vice President of the International Tourism Division, Korea Tourism Organization, said: “Korea is rapidly emerging as a premier destination for travellers from Saudi Arabia and the wider region, offering a delightful fusion of premium travel experiences, unique shopping districts, and rich cultural and culinary experiences.”

“Korea Tourism Organization, in partnership with governmental bodies and tourism stakeholders in Korea, is fully dedicated to enriching the tourism landscape and the industry’s offerings for Saudi travellers, as well as for Saudi-based travel agents and outbound tour operators,” he added.

Glenn Johnston, Vice President of Middle East & Global Public Affairs at AVIAREPS, commented: "With unique family travel packages and a particular resonance among the adventurous youth, Korea is poised to become the preferred destination for both families and young travellers alike; offering extraordinary adventures and delightful stays for all.”