Arabian Contracting Services Co. announces that its wholly owned subsidiary, Faden Media Company, has been awarded the contract for “Establishing, Operating, and Maintaining Advertising Billboards on Building Facades at Various Locations in Makkah” (First Contract)
| Element List | Explanation |
|---|---|
| Introduction | Arabian Contracting Services Co. announces that its wholly owned subsidiary, Faden Media Company, has been awarded the first contract for “Establishing, Operating, and Maintaining Advertising Billboards on Building Facades at Various Locations in Makkah” with Al Balad Al Ameen Company, the investment arm of the Holy Capital Municipality, for a duration of 10 years.
This project aims to enhance services for visitors and pilgrims in the Holy Capital with a design that complements the urban landscape and Islamic identity. In addition, Faden Media Company continues to strengthen its presence and expand its network by adding large-scale premium screens, providing clients with broader opportunities for visibility and impact in Makkah through the adoption of the latest advertising technologies. |
| Date of Award | 2025-09-28 Corresponding to 1447-04-06 |
| Counterparty | AlBalad AlAmeen for Development and Urban Regeneration |
| Project Value | Total value is SAR 68,250,000 (excluding VAT) |
| Project Details | The contract term is 10 years, including a one-year preparation and construction period free of charge.
The project consists of advertising billboards on the facades of at least four buildings, located along the following main axes:
Prince Mohammed bin Salman Axis
Makkah – Old Jeddah Road
Makkah – Madinah Road
Makkah – Al Sail (Taif) Road
Makkah – Al Hada (Taif) Road
Ibrahim Al Khalil Road
Makkah – Al Lith Road |
| Related Parties | None |
| Additional Information | In continuation of Arabian Contracting Services Co. wining the Masar Makkah contract for a period of fifteen years, and the importance it represents for the Holy City of Makkah, and concurrently with the start of installing various types of advanced advertising billboards on the Jeddah–Makkah road, Faden Media Company was able to win the bid for the largest billboards (on buildings) in the city of Makkah. This will culminate the diversity of its advertising products in the city's key areas for ten years. |
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