Dubai – Mubasher: SO/, an AccorHotels’ brand, has signed an agreement with Dubai Multi Commodities Centre (DMCC) to launch SO/ Uptown Dubai, the brand’s first property project in the Middle East.

Scheduled for inauguration by the end of 2020, SO/ Uptown Dubai will comprise 188 rooms and 215 branded residences, according to a press release posted on Tuesday.

“DMCC is excited to be the ‘first to say SO/’ by bringing the debut SO/ in the Middle East to our first super-tall tower in Uptown Dubai in partnership with AccorHotels,” DMCC’s executive chairman Ahmed Bin Sulayem commented.

The new agreement marks AccorHotels’ entry into DMCC’s world-class smart district, Uptown Dubai.  

“Dubai is the perfect destination to launch one of our most sought-after luxury lifestyle brands, SO/, through our debut partnership with DMCC,” AccorHotels Middle East’s COO – Luxury Brands said.

Both entities did not release any details regarding the deal’s value.