Mubasher: Japanese cryptocurrency exchange bitFlyer will make it easy for its customers in Europe to purchase digital assets through credit and debit cards and other transfer methods.

The cryptocurrency giant on Thursday launched a new Instant Buy upgrade to its Buy/Sell platform, where users can buy directly cryptos, using local instant transfer methods such as Sofort, iDeal and GiroPay.

This will serve users looking for the fastest and simplest methods to buy digital assets, except for altcoins like Lisk, Monacoin and Ethereum Classic) as well as beginners who seek an all-in-one solution for buying, storing and securing their crypto investments.

Users of Instant Buy, which will be accessed on mobile phones and desktop computers, will buy cryptocurrencies at predefined prices, with any payment-related fees clearly displayed, the Tokyo-based company said.

“By making it similar to that of a traditional e-commerce experience, we are helping bringing cryptocurrency to a mainstream audience, while also giving experienced users a faster and simpler way to get their currency,” bitFlyer’s Europe COO Andy Bryant said.

The latest feature came within bitFlyer’s key business growth strategy in Europe, as it pushes for removing barriers faced by many crypto investors