Cairo – Mubasher: Fine Hygienic Holding (FHH) announced the appointment of Ahmed El-Fakharany as a general manager and chief commercial officer for Egypt.

El-Fakharany's work experience extends for two decades as he occupyied several leading positions across the Middle East and Africa (MEA) region, most recently as a commercial head at Phillip Morris for Egypt and the Levant region, according to a statement on Tuesday.

He also worked in several multinational companies such as Coca-Cola and L’Oreal in Egypt and Europe.

In December 2019, the manufacturer of hygienic paper products announced plans to inject $35 million (EGP 560 million) worth of new investments in the Egyptian market in 2020.