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Listed firms among top 10 most influential brands in Saudi Arabia

Listed firms among top 10 most influential brands in Saudi Arabia
Ipsos' survey showed the 2020 biggest movers ranking
ALMARAI
2280
0.58% 52.00 0.30
ALRAJHI
1120
0.83% 96.80 0.80
STC
7010
0.97% 125.40 1.20

ETIHAD ETISALAT
7020
0.33% 30.15 0.10
JARIR
4190
-0.10% 192.00 -0.20

Riyadh – Mubasher: Saudi Telecom Company (stc), Almarai, and Al Rajhi Bank were chosen as the top three most influential local brands in Saudi Arabia during 2020, according to a recent survey by Ipsos.

Jarir Bookstore and Etihad Etisalat Company (Mobily) came in the sixth and 10th places, respectively, being among the listed firms among the Most Influential Brands Survey for Saudi Arabia.

Panda, Al Baik, Nahdi Pharmacy, Nova, and Goody were picked as the most influential local private companies in the Kingdom last year.

As for the top 10 most influential brands in Saudi Arabia, technology and digital companies were in the lead, with Samsung, Whatsapp, and Google securing the top three spots.

The survey showed the 2020 biggest movers ranking that included the top 10 most improved brands. Hyundai was in the lead, being in the 19th place last year, compared with the 72nd in 2019.

Rotana and mbc also improved their positions to the 70th and the 46th in 2020 from the 119th and the 78th, respectively, in 2019.

Ipsos' study was conducted based on an online survey of 1,200 residents of Saudi Arabia. It studied the influence of 120 national, regional, and international brands across the country.