Cairo – Mubasher: Contactcars.com, a subsidiary of Contact Financial Holding, has acquired Sa3ar Technology Solutions, a dealer-specific auction dealer that provides car valuation technology. 

Through this acquisition, the company aims to improve the user experience by providing a holistic pricing tool that will benefit the end-user and dealers, Contact Financial Holding said in a statement. 

The Egyptian auto marketplace will collaborate with the Sa3ar team to develop new and innovative services.

The CEO of Contact Financial Holding, Said Zater, said “with online usage growing tremendously among both consumers and business, and with the increasing shift to digital by car market players, this acquisition allows us to bolster contactcars.com’s market-leading position as well as lay the foundation for additional services going forward. This is just the first step in a series of investments which will be announced in due course.”