UAE - Mubasher: Flyby, a Dubai-based smart delivery box and mobile digital out-of-home (OOH) advertising firm, has closed a $1 million seed funding round that was led by US-based FHS Capital and London-headquartered VN2 Capital. 

The platform will use the proceeds of the fundraising to launch smart delivery boxes in Dubai and foster the development of technology, according to a press release.

The UAE-based company will deploy a range of embedded sensors and technologies to make the roads safer through its enhanced smart delivery box.

Designed in Germany, the smart delivery box is linked with a cloud-based interface that allows advertisers to directly book advertisement (ad) space through Flyby.  

Restaurants and fleet operators in the food delivery ecosystem can leverage smart delivery boxes by turning the container on the back of every carrier into a mobile digital ad space.

The cloud-based user interface can widen the capacity from a single bike to a potential fleet of thousands and secure location-based advertising with geo-fencing capability.

Flyby announced Dubai as its global entry point to operate during the first quarter (Q1) of 2023.

The digital out-of-home (DOOH) market in the MENA region is projected to surge at an estimated compound annual growth rate (CAGR) of 17.50% to $54 billion by 2026.