UAE – Mubasher: Dubai-based foodtech startup GrubTech has raised a $15 million Series B funding round led by Saudi Jahez Group, along with investors Addition and Hambro Perks Oryx Fund.

The company plans to use the proceeds of the funding to accelerate its geographic expansion and establish offices in Saudi Arabia, Europe, and the UK, according to a press release.

Founded in 2019, Grubtech is a leading software-as-a-service (SaaS) integration and unified commerce platform that empowers food and beverage (F&B) and quick commerce enterprises. 

Grubtech's customer base across 18 markets expanded beyond F&B to include other quick commerce category leaders, such as groceries and pharmacies.

The Co-Founder and CEO of Grubtech, Mohamed Al Fayed, commented: "Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data,"

"We are excited to continue our push into different markets where we have identified strong demand and growth potential,” Al Fayed continued.

By deploying Grubtech's solutions, customers are able to increase sales volumes substantially across multiple channels and access an abundance of real-time data for operational and strategic decision-making. 

Abdulaziz Alhouti, Jahez Group's Chief Investment Officer, said: "Having invested in multiple technology solutions across the F&B and Quick Commerce sectors, we've seen firsthand the value of Grubtech's integration platform across our merchant base.”

In line with its expansion plans in the Middle East, Grubtech launched its services in Egypt by inaugurating an office in Cairo in June 2022.