Riyadh – Mubasher: Saudi Research and Media Group (SRMG) has launched SRMG Media Solutions (SMS), a next-generation, data-driven media solutions company.

The newly launched venture is designed to deliver innovative and results-focused advertising strategies, according to a bourse filing.

SMS empowers brands to connect with more than 170 million users worldwide through advanced digital, TV, audio, and print channels.

The venture will leverage the group’s position as the MENA region’s leading integrated media powerhouse.

IAB MENA reported that digital ad spending crossed $6 billion for the first time, placing SMS as the representative of the largest media portfolio in MENA.

In 2024, the Tadawul-listed company logged net profits valued at SAR 201.69 million, down 63.96% from SAR 559.62 million a year earlier.